Community. Warmth. Energy. These were key ideas the client wanted us to convey in the branding of their new corporation, ONE Gas, Inc.
The ONE Gas brand needed to be targeted more towards community, rather than the investors. I explored varying directions, landing eventually on the combined motion of the initials O & G. This curvature implies a continuing path, that not only represents the clients key words, but subtly enforces a more stable, supporting attitude. The colors chosen to represent ONE Gas imitate natural gas blue flames.